Jewish Senior Life Foundation - Executive Director Email

AFP Member?: Yes 
Name of Organization: Jewish Senior Life Foundation
Title of Position: Executive Director
Salary Range (low): $105,000
Salary Range (high): $140,000
Organization Website:

Description of Responsibilities:

JSL senior leadership and the JSLF board of directors are seeking an expert in advancement to lead support for Jewish Senior Life into the future. Our region is still in the early phases of the Age Wave, necessitating a re-imagining of target donors, donor cultivation practices, stewardship practices, data analytics and measurement practices, marketing methods, and the underlying “case for supporting JSL.”

The Foundation’s board of directors is eager to “show up differently” than most boards of directors, as evidenced by the board’s new strategic imperative to be better ambassadors of JSL and JSLF. The new Executive Director will team with Foundation staff, senior management and the JSLF board of directors on the development of a dynamic strategic plan that will guide the activities and goals of the Foundation for the next 3 to 5 years. The new Executive Director will have a solid head start on developing the strategic plan by leveraging the results of a completed comprehensive assessment of the Foundation’s strengths and opportunities for growth.

Annual unrestricted fundraising efforts will be a primary focus of the organization for the medium term. While the aforementioned Power of One Capital Campaign was very successful, and the organization’s endowment is significantly larger than peer institutions at $45M, annual gifts have remained flat for several years. The successful candidate will establish a culture of identifying and cultivating new donors, and diligently stewarding those donors to consider larger gifts over time.

The successful candidate should be equally attracted to the prospect of reaching out to an entirely new, undeveloped list of potential donors. Most peer Continuing Care Retirement Communities receive half of their donations from residents, a number that is quite low for JSLF by comparison. Another untapped source of potential donors can be found among appreciative residents/clients of the in-patient and outpatient rehabilitation programs, independent and assisted living facilities, the Physician House Calls Program, and the Living Well Companion Care program.

The greater Rochester region has a vibrant Jewish community of approximately 19,000 members who support multiple cultural/social organizations and synagogues. The most recent demographic survey reports that more than half of Jewish community members were born outside of Rochester and most of them remain, as evidenced by the population’s median residency tenure of 39 years. In other words, Jews tend to come to Rochester, settle and stay. JSL and JSLF’s boards of directors and senior leaders are confident that the successful candidate will find significant growth opportunities from this current core donor and prospect base.

Non-Jewish residents and transitional care patients are significantly under-represented as donors of the organization they know and love. Residents of the Cottages and Farash tower are approximately 60% non- Jewish, residents of the Summit, JSL’s independent living community are approximately 30% non-Jewish, and residents of Wolk Manor, JSL’ assisted living community approximately 70% non-Jewish. Development professionals from hospitals and senior living facilities convert appreciative patients and their families to repeat donors every day, regardless of the patient’s faith and ethnicity, a concept that JSLF is actively pursuing through a new training program called The Gratitude Program.

There is no shortage of mission-driven organizations that are looking for talented advancement/development professionals, so why consider joining the JSLF team?

If you are fatigued with working for uninspired leaders who look to close the gap between current state and desired state with an advancement “miracle,”, then take a deeper look at this opportunity with JSLF. Only JSL will provide you with the support and the following compelling story to tell:

• This position reports directly to the CEO of JSL, a $60 million dollar organization, and is part of JSL’s senior management team. The successful candidate will enjoy the benefits of working with a CEO who trusts the subject-matter expertise of experienced fundraising professionals. Additional senior management team members are ready, willing and able to help further build the program.

• Both boards of directors are highly engaged and well-connected, donating on average 13% of all gifts versus a peer group average of 4%.

• JSL is the only Continuing Care Retirement Community in our region, providing our loved ones with all levels of service, including hard-to-find assisted living services for those who need specialized memory care, all located on a single campus. 

• JSL is at the top of the list of most physicians and community-based referral sources in our community and is nationally ranked by US News and World report in the top 15% of all nursing homes in the country.

• The organization offers the largest short-term rehabilitation services program in our region and is the only one that is accredited by CARF, an industry watch-dog.

• The organization has a robust list of previously unsolicited, potential donors who have been personally impacted by JSL’s high quality programs and services.

• Since everyone is impacted by one or more friends and family members who are struggling with the physical, mental and/or social challenges presented with aging, everyone is a prospect donor. A gift to JSLF may very well be a gift to one’s “future self.”

• As outlined in the JSL section at the beginning of this document, no other organization consistently invests in cutting edge resources, facilities and strategies to benefit seniors in our community. One only needs to take a donor on a tour of the new Green House® Cottages to motivate a new or increased level of financial support. Donors can easily connect their gift with a vision for aging well in our community when they see it in action.

Organizational Budget: $60 Million
Development Office Budget: $4 Million
Funds Raised Last Year: $1.8 Million
Fund Goal This Year: $1 Million

Organization's Financial Sources:
Foundation and Corporate Grants 
Special Events 
United Way 
Interest Income 

Professional membership dues in AFP paid by organization 
90 day and annual performance reviews
3 weeks vacation, 8 PTO days, and 6 paid holidays
Medical, Dental, Health Insurance: Excellus BlueCross BlueShield
Life InsuranceGroup Term Life Insurance
Retirement Plan: Fidelity 401k - 3% of gross income contributed by employer

The successful candidate will possess a Baccalaureate Degree in marketing, business, or a related degree; Master’s Degree a plus.

Experience/Personal Qualifications:

  • Five or more years of success as the leader of a foundation or not-for-profit fundraising/advancement team. Fundraising experience in the healthcare or senior services industries is a plus.
  • Certification as a fundraising executive (CFRE credential) or other fundraising certification or demonstrated adherence to the Association of Fundraising Professionals (AFP) code of ethics is preferred.
  • A track record for developing efficient processes for fundraising, data management and report development, including the practice of holding staff accountable for habitually using data management systems like Raiser’s Edge NXT to their fullest capabilities.
  • Experience as an individual contributor, during the course of normal career progression, with multiple facets of a sophisticated advancement organization, including annual giving, major gift solicitation, planned giving solicitation, corporate sponsorship, grant solicitation, giving societies/circles and event management.
  • A reputation for mentoring and motivating staff to their fullest potential, including holding staff accountable for measurable results.
  • Proven experience with developing and delivering engaging, content-rich presentations tailored for a wide variety of audiences – government, donors, volunteers, community groups, etc.
  • Experience and knowledge of the local Jewish community is a plus.
  • A natural inclination to “lead by example,” demonstrating flexibility, proactive problem identification and resolution, and a sense of urgency.
  • A reputation for diplomacy, respect for and empathy with individuals from all cultures and socio-economic backgrounds
  • Unquestioned professional and personal integrity.

Specific Requirements of Position:
Annual Campaigns 
Major Gift Solicitation
Annual Report/Brochure Production
Planned Gifts 
Capital Campaigns 
Special Events Planning
Computer - Database 
Computer - Spreadsheets 
Computer - Word Processing 
Direct Mail
Donor Research 

Special Requirements of Position:
Personal Automobile 

Position Reports to:
Michael S. King, President & CEO
Jewish Senior Life Foundation

Send Correspondence to:
Patty Phillips, President
Clarity Recruiting and Career Management, Inc. 
(585) 472-5057
Basin Meadows Professional Park
125 Sully's Trail, Suite 3A
Pittsford, New York 14534
[email protected]

On-Line Application Link (if Applicable):

Include with Correspondence:
Cover Letter

Additional job details: Executive Director Clarity Recruiting Job Profile Final_10.12.2020.pdf