Virtual Coffee Connections: Stuck in the Middle With You…
Wednesday, May 31, 2023, 12:30 PM - 1:30 PM EDT
Category: Virtual Coffee Connections
Virtual Coffee Connections: Stuck in the Middle With You…
Program Overview: Middle. Middle age. Middle seat on the plane. Middle child. The word "middle" has developed a negative connotation. Even in fundraising, "middle donors" are often overlooked by fundraisers focused on feeding the funnel with lower-level annual gifts and major gifts at the other end. Yet, mid-level giving programs are a proven strategy of identifying, engaging, and upgrading donors up the funnel to become major and planned giving donors in the future. This session explores how to build a mid-level fundraising strategy that focuses on increasing donor retention and upgrading annual gifts from first-time lower-level gifts to major and deferred investments and how to create greater engagement with your current donors so they are inspired to increase their giving.
Speaker:
![](https://media.licdn.com/dms/image/C4E03AQEq0w2ukzxgbw/profile-displayphoto-shrink_800_800/0/1539719173056?e=1685577600&v=beta&t=RT4SEZeVXpeolhYMR9MWGUyKOeG2u_DVYg83OdRjoNM)
Barbara O'Reilly, CFRE Founder and Principal Windmill Hill Consulting
Registration Fee
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Cancellation Policy: Cancellations must be received at least 48 hours prior to the meeting. No refunds are issued for late cancellations. No shows are expected to pay.
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