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The Ask, Before and After
Tuesday, October 20, 2020, 12:00 PM - 1:30 PM EDT
Category: Programs

The Ask, Before and After


Tracy Schleyer
Vice President of Development
Goodwill of the Fingers Lakes - ABVI

Tracy L. Schleyer, is Vice President of Development at Goodwill of the Finger Lakes. With a 32 year career in fundraising, Tracy’s prior fundraising was as Development Director for the Seneca Park Zoo Society, Director of Annual Giving for Boston University, and an Account Executive at Epsilon, Inc. where she raised funds for national non-profit clients: National Multiple Sclerosis Society, Catholic Relief Services and Tau Beta Pi Association. Her first entrance into fundraising was running the telemarketing operation at Alfred University.

For 16 years, she has been raising funds for the two mission affiliates of Goodwill: The Association for the Blind and Visually Impaired (ABVI) and 2-1-1/LIFE LINE. In addition to raising funds for these two missions, Tracy is currently leading a capital campaign for The Excel Center, an education initiative of Goodwill of the Finger Lakes that will provide adults who have dropped out of school with a second chance to earn a high school diploma and develop post-secondary education and career paths.

For both ABVI and the Seneca Park Zoo, Tracy led the fundraising for capital campaigns that positioned these organizations for the future of service to the community.

Tracy has held many volunteer roles throughout her adult life. Since 1998 she has volunteered for the Association of Fundraising Professionals, Genesee Valley Chapter, including the position of Board President. Current volunteer work includes Board Member of ColorBrightonGreen and National Philanthropy Day Awards Chair for AFPGV.

Tracy holds an MBA from Boston University and a BS degree in Marketing from Alfred University. She is also a Certified Fundraising Executive and in 2011 received the Association of Fundraising Professionals, Genesee Valley Chapter, Outstanding Fundraising Professional Award.

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